Monday, 8 June 2009

iPhone Art - digital art and virtual galleries from the Brushes App that everyone is talking about

Recent iPhone advertising has been promoting the handset utility that iPhone Applications create - using the strapline 'theres an App for that.' iPhone music creation has been highlighted recently with Gary Go (the iPhone musician) due to appear at Wembley stadium this summer and Paul van Dyk even creating an iPhone DJ app - however, the latest phenomenon is iPhone art.

Artist Jorge Columbo has seen one of his iPhone art pieces become the cover of the current edition of the New Yorker:

Jorge Columbo iPhone New Yorker cover Jorge Columbo iPhone New Yorker cover

Created using the iPhone 'Brushes' Application, Jorge Columbo spent an hour outside Madame Tussaud’s Wax Museum in Times Square creating the above New Yorker cover image. This article on the New Yorker site explains everything, whilst the time lapse video below shows the stages in the creation of the New Yorker iPhone cover graphic:

Jorge Columbo is not the only artist creating on iPhone though. Reknowned UK artist David Hockney is also creating iPhone art - sending friends flowers and other pieces he has created!

David Hockney iPhone art David Hockney iPhone art

David Hockney is showing his digital pieces (including his iPhone art and Photoshop creations) at a museum event in London called 'Drawings In A Printing Machine.' However, digital art (note - a phrase David Hockney isn't keen on) is also being showcased in virtual venues too. There is a Flickr Brushes Group for art created using the Brushes iPhone App, as well as virtual showcasing of Hockney pieces in Second Life thanks to the efforts of KK Jewell.

KK Jewell is on the 'Hockney List' and now has some of the Hockney iPhone digital flowers hanging in her Second Life, virtual ArcSpace office - more immersive / impressive than just viewing on an iPhone screen! (SLurl Direct link here).

David Hockney iPhone flowers inside Second LifeDavid Hockney iPhone flowers in the Second Life ArcSpace office

The offline exposure (and online buzz) has driven sales of these iPhone art Apps. According to the New York Times, Brushes normally sells around 60 or 70 copies a day, but after the New Yorker iPhone cover, 2,700 copies sold in a single day. This is far higher than when the Brushes App was promoted in the iPhone App store - an example of how offline, online and mobile all now blur together and drive sales along the way.

Furthermore, iPhone art is yet another example of how the iPhone has changed mobile consumption. It's no longer just about calls or even mobile internet usage - the mobile medium is now the facilitator for digital creation, particularly creation on the move.

Related posts
Gary Go iPhone musician to play Wembley stadium
Paul van Dyk iPhone DJ app
iPhone girl - a new (nameless) Chinese celebrity
'Banksy's Ghetto' - a Banksy virtual gallery inside Second Life

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