Wednesday, 29 July 2009

New Twitter homepage - highlighting Search and Trends

Twitter have unveiled the new Twitter homepage. Cosmetically it feels fresher (especially in comparison with its predecessor), but the biggest changes are in the Twitter homepage functionality.

Previously Twitter had a quick overview of the site, some testimonials and the opportunity to register:

Original Twitter homepageOriginal Twitter homepage - click for larger image

The new Twitter homepage has Twitter Search and Trending topics integrated into the actual page:

New Twitter homepageNew Twitter homepage - click for larger image

The integration of Search and Trends to the new Twitter homepage is interesting, especially when considered alongside the latest explanation of what Twitter is. Before the redesign Twitter was 'a service for friends, family and co-workers to stay connected', now the Twitter strapline is 'share and discover what's happening right now, anywhere in the world' - and the integration of Twitter Search and buzz (Twitter Trends) is obviously a key part of this.

The new Twitter homepage design highlights that Twitter now has dual functionality, a connection platform and a real-time, Buzz Search engine - either share information yourself or search to see what everyone else is sharing.

The new Twitter homepage could be an interesting stepping stone on the road to full mainstream adoption of Twitter, but more importantly the new Twitter homepage gives a good indication of where the business model is going to come from - and it would be a big surprise if it wasn't grounded in Search or Buzz.....

Follow me on Twitter @nickburcher

Related posts

Twitter 101 for Business
Twitter usage statistics and demographics
Twitter - the UK government guide to effective use

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1 comment:

mikerickin said...

There are a lot of potential customers using Twitter, so it is logical that the Internet marketing to build a relationship going that are often present.

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