Saturday, 25 July 2009

Twitter 101 for Business - official case studies, tips and downloads

I recently posted a cartoon called the 'Corporate Twitter Dilemma', which (I think) nicely sums up the issues around using Twitter as part of an official marketing / customer strategy. However, Twitter is changing and starting to become more accessible. Next week the Twitter homepage is rumoured to be changing to help understand more about the service and how to use it.

Twitter are also working hard to help marketers understand more about the potential of the platform. The first sign was the launch of 'Twitter 101 for Business'.

Twitter 101 for BusinessTwitter 101 For Business

'Twitter 101 for Business - A Special Guide' is accessed at and has a number of different sections - 'What Is Twitter', 'Getting Started', 'Learn The Lingo', 'Best Practices', 'Case Studies', 'Other Resources' and the ability to 'Download Slides.'

The Twitter 101 Case Studies are in depth looks at some of the most talked about (and successful) examples of corporate Twitter use including Dell, JetBlue, Teusner Wines, Current, Etsy, Tasti D Lite, CoffeGroundz, NKEDPizza, American Apparel and Pepsi.

Download the 'Twitter 101 for Business Special Guide' in pdf format here.

Follow me on Twitter @nickburcher

Related posts

Twitter demographics and usage statistics
Time Magazine Twitter cover
The Corporate Twitter Dilemma

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John Ebbert said...

Thanks for this. Great find.

Unknown said...


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