Wednesday, 19 August 2009

'Harmony Floralscapes' continue the promotion of the 2010 Toyota Prius

As part of the continuing activity in support of the new Prius, Toyota have created a 'floralscape' in downtown Los Angeles.

Harmony Floralscape by Toyota PriusToyota Prius Harmony Floralscape

The display is made up of more than 20,000 live flowers and yesterday Mayor Antonio R. Villaraigosa unveiled the 'Harmony Floralscape' on the side of the Pasadena Freeway (SR-110) in downtown Los Angeles.

This is one of nine oversized floral designs that will appear alongside California freeways with seven Harmony Floralscapes planned for the Los Angeles area and two in the San Francisco area.

The 30'x60' Toyota Prius "Harmony Floralscapes" are comprised entirely of living seasonal flowers. The flowers used in each Floralscape are grown by local businesses in special modular "Eco-crates" made from recycled plastic. Several different designs have been developed, and the displays will be changed and updated several times during the next four months. (Federal regulations require that the Floralscapes be non-commercial in nature so abstract images of the new Prius are being used to communicate the eco-values of the new car.)

Los Angeles-area Floralscape locations include:

- the west side of the Pasadena (110) Freeway, just north of the 101 Freeway.
- north side of the Santa Monica (10) Freeway, east of Lincoln Blvd. exit
- east side of San Diego (405) Freeway at Orange Street
- north side of the Ventura (101) Freeway, west of Balboa Blvd.
- south side of the Santa Monica (10) Freeway, east of Overland Drive exit
- north side of the Pomona (60) Freeway at Lorena Street exit
-south side of the Foothill (210) Freeway, at the Los Robles Ave. on ramp.

San Francisco-area Floralscape locations:

- south side of the Redwood (101) Freeway at Novato Blvd. in Marin County,
- north side of the Junipero Serra (280) Freeway at the Winchester Ave. exit in Santa Clara County.

The Harmony Floralscapes are highlighted on the Toyota Prius Facebook page and also publicised on the main Toyota US site. These displays are an innovative use of outdoor and mark the continuation of a series of interesting initiatives to promote the 2010 Prius.

Related posts

#harmonytweets - a Toyota Prius Twitter aggregator

Toyota Prius giant Wifi sunflowers

'In My Prius' - gangsta rap parody featuring Toyota Prius

'Random acts of Prius' Facebook App

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