Sunday, 13 September 2009

Karen26 - Danish single mother appeals on YouTube to find baby father - but it's a fake funded by Visit Denmark

'Karen', a Danish single mother has made a YouTube film trying to find the father of her baby:

[WARNING: frank discussion of a one night stand follows]

UPDATE: Also embedded on Danish newspaper site here

Karen discusses how she met a male tourist and ended up going home with him and bringing the Danish concept of 'hygge' to life. (Wikipedia define Hygge as 'a complete absence of anything annoying, irritating, or emotionally overwhelming, and the presence of and pleasure from comforting, gentle, and soothing things.') Karen is now trying to find the man she spent the night with - hence the YouTube appeal. Karen even publishes her email address and highlights a website.
[Email, website]

The Karen26 website has various photos and personal messages (which complement / extend the YouTube appeal):

Karen26 website screen grabScreenshot from Karen26 website (click for larger image)

However, even though the video has had over 850,000 views in just a few days, this is actually all FAKE. Danish newspaper Politken.DK has revealed that this film was paid for by Visit Denmark and Adland reveal that Karen is actually an actress called Ditte Arnth and highlight some of the other things she has appeared in here.

The view count of the Karen26 film has grown very quickly over the last few days and this is being seen as a major success in terms of view numbers (and associated social media / traditional media amplification) - but I am still not sure how this film acts as a positive driver for Danish tourism? (or is there a message here that I'm missing?)

Related posts

Visit Denmark - make your own LEGO film
cOPENhagen creates a new brand image around OPEN

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David Wilding said...

good to see the "ads by google" on your site advertising cheap flights to Denmark. The weirdest thing I've read in a while (the denmark thing, not google contextual targeting...)

Laurence said...

The Video and blog have now been removed - massive #fail if it's a campaign to encourage people to visit Denmark...

Nick Burcher said... covers the story of how the video was pulled - needless to say a lot of people have been upset by this....