Tuesday, 8 September 2009

Wispa Gold Messages - a chance to have your thoughts on a billboard

After the successful re-introduction of Wispa, Cadbury's have decided to bring back a much loved variant - Wispa Gold.

Cadbury's appealed for public help in the making of the TV ad for the original Wispa relaunch and to promote the return of Wispa Gold Cadbury are giving 'advertising space to you guys as a thank you for all the love you've shown to Wispa.'

Wispa Gold MessagesWispa Gold Messages site at www.wispagoldmessages.com

This is all through a site at wispagoldmessages.com and "whether you just want to say 'hi' to a special friend who lives in a different city, or wish your Mum Happy 60th Birthday, now is your chance. All you have to do is submit your special ‘gold’ standard message along with an explanation of why it is so special, and let us know which city you would like your billboard to appear in."

The wispagoldmessages.com site gives all the details and also features a Google map showing billboard locations across the UK and Ireland (including 6 mega-sites):

Wispa Gold Messages London billboard sitesWispa Gold Messages - London billboard sites

The Wispa Gold Messages site is live from today until 3rd October 2009 and Wispa Gold 'Helpers' are on standby for those who need creative support in producing their message.

This is a progression of the original Wispa work and is a simple, but effective way of integrating digital and traditional media to produce a result that should be greater than the sum of it's parts - the impacts from the posters will be amplified by the word of mouth / buzz generated by the public involvement in the creative execution.

.....but the best thing is the return of an old favourite, I'm sure I'll be eating more than my fair share in coming weeks!

Related posts

Learning from Wispa as they say 'thank you'

Wispa is 'Back For Good' as nostalgia marketing increases

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1 comment:

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