Tuesday, 6 October 2009

IKEA turn Billy bookcases into Shakespeare events to celebrate 30th birthday

IKEA's Billy bookcase is 30 years old and in the UK IKEA stores are hosting Shakespeare events (with the Billy bookcase obviously centre stage!)

After hosting Flash Opera in one IKEA store earlier this year, 'Shakespearience' is being hosted in various IKEA stores across the UK until the 11th October with real actors performing Shakespeare plays around Billy bookcases:

IKEA Southampton Billy bookcase Shakespeare
IKEA Southampton Billy bookcase 'Shakespearience'

IKEA Warrington Billy bookcase ShakespeareIKEA Warrington Billy bookcase 'Shakespearience'

The IKEA Shakespeare performances also highlight the new limited edition Billy range - particularly the designs featuring Shakespeare quotes. As one of the designers, Annika Bryngelson writes: "when I designed the pattern I had a young, romantic kind of guy in mind and that's why I used quotations from William Shakespeare's love sonnets. There's plenty of strong emotions, love, heartache - yet the pattern is still cool with it's graffiti-inspired look":

Billy bookcase limited edition Shakespeare bookcase
IKEA Billy bookcase Shakespeare edition

Furthermore there is a Save The Children book donation drive, where across the 2 week celebration period IKEA visitors donating 5 or more books in store will get a £5 IKEA gift card in return.

There is even Billy birthday cake available in the IKEA restaurant!

It takes some imagination to create experiential events and a 2 week celebration period around an ageing bookcase range of furniture, but IKEA seem to have succeeded - and it's interesting to compare this UK in-store customer experience to the organised musical dancing recently seen at IKEA Alcorcón in Spain (!):

Related posts

IKEA 'Flatpack the Opera' performed in store
IKEA Crazy Golf
IKEA build and furnish their own Oval Office
IKEA virtual furniture in SIMS 2

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1 comment:

Kymm said...

Looking for more fun with BILLY? IKEAFANS.com, IKEA UK and IKEA USA are happy to announce the launch of a contest to celebrate the 30th birthday of the iconic BILLY bookcase. Over 40 million BILLY bookcases are in the wild - is one of them yours? Tell us about it for your chance to win IKEA prizes!

IKEA UK Fans: http://www.ikeafans.com/home/ikea-billy-bookcase-contest-enter-to-win/

IKEA US Fans: http://www.ikeafans.com/home/ikea-us-joins-the-billy-bookcase-contest/