Monday, 26 October 2009

Spotify first TV ad

To date Spotify have been a 'viral loop business', however, Spotify have now started advertising on TV.

The Spotify TV ad is in Swedish and running on Kanal5 in Sweden, but the execution prevents this from being a barrier - you get the general idea regardless of your Swedish ability!

The viral loop model has driven adoption, but it's interesting to see mainstream TV being used to monetise Spotify premium services - is this aggressive expansionism or recognition of the fact that selling Premium subscription packages is critical for the future?

Related posts

Conservatives advertising on Spotify
Spotify streaming app now in itunes store
Twitter on Spotify
Spotify integrated into Swedish broadband packages

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