Thursday, 12 November 2009

Coke Buskers on London Underground - Coca-Cola to sponsor pitches and encourage singing of holiday songs and Coke jingles

This Christmas, buskers and musicians on the London Underground will be encouraged by Coca-Cola to sing holiday songs and even perform Coke jingles!

33 London Underground busking pitches will be sponsored by Coca-Cola from 30th November to New Year and the passageways of the Tube could be filled by the sound of Coke as Coca-Cola are giving out sheet music and CDs to buskers at the relevant locations.

According to the Daily Telegraph Coca-Cola say "We are in discussions with London Underground about incentivising buskers and giving them the option to include festive songs in their repertoire during their set, which could include the 'Holidays Are Coming' tune from the Coca-Cola Christmas ad. This would be completely at their discretion and is not something that is at all mandatory."

Classic 'Holidays Are Coming' Coca-Cola ad (can you imagine this being performed by a busker?):

The main Christmas outdoor campaign has seen Coca-Cola, for the first time in over 75 years, revisit its famous Haddon Sundblom art-work. Swedish artist Mikael Erikkson* created three oil on canvas paintings that updated the traditional Coca-Cola Santa Claus imagery. This new Christmas Coke imagery has been used as the basis for Coca-Cola Christmas poster executions and will be adapted to be displayed around the Coca-Cola sponsored London Underground busker pitches over the festive season.

With three and a half million people using the Tube every day, Coke sponsored buskers singing Coca-Cola jingles underground is sure to create Conversation. I think this is a great idea, though just a shame that people can't tweet / stream / upload to YouTube whilst underground!

[* Mikael Eriksson is a Swedish artist, born in 1963. Soon after graduating in Art and Design from renowned Swedish college Berghs School of Communication, Mikael was snatched by Rithuset, a premium illustration, design and animation studio, which he now co-owns, that has had a profound impact in Scandinavian design in the last 30 years. With over 20 years of experience specialising in illustrating people and creating characters, Mikael has worked in collaborations with large domestic and international companies such as SAS, Levi's, Volvo, Tetrapak, Diners Club and Volkswagen amongst others. source: coca-cola official press release]

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