Thursday, 8 April 2010

Earl and Tiger - new Nike ad

Tiger Woods has re-started his golf - and Nike have re-started advertising that features him. The new Nike Tiger Woods ad is 'Earl and Tiger' and features a black and white image of Tiger Woods with a voiceover from his deceased father Earl:

A bit surreal and maybe has the potential to re-ignite discussion of indiscretions. Some are questionning the taste, but there is no doubt that it is attracting attention and generating Conversation - even featuring on BBC news this evening (with both ad footage and Nike logo being shown.)

The mashups and spoofs have already started though - a number featuring alternative advice from beyond the grave, another version that features 'Tiger's mom' and a whole range that feature the voicemail message that fuelled the scandal......

Interesting to see how this all turns out!

Related posts

Nike Tour de France chalkbot puts your #Livestrong message on the road

Nike - Roger Federer '15' congratulations film after Wimbledon victory

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Unknown said...

Whilst it's definitely something done in the light of recent events, the message and delivery are good enough to always be relevant.

globalroyalties said...

Great post. I'm happy for Tiger.

Dennis Smith

Global Royalties
Royalties of the World

Rageinferno said...

Hmmm.. I think it is kind of dull. Tiger just standing still. doing nothing.. isn't there anything else that can be interesting???

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