Tiger Woods has re-started his golf - and Nike have re-started advertising that features him. The new Nike Tiger Woods ad is 'Earl and Tiger' and features a black and white image of Tiger Woods with a voiceover from his deceased father Earl:
A bit surreal and maybe has the potential to re-ignite discussion of indiscretions. Some are questionning the taste, but there is no doubt that it is attracting attention and generating Conversation - even featuring on BBC news this evening (with both ad footage and Nike logo being shown.)
The mashups and spoofs have already started though - a number featuring alternative advice from beyond the grave, another version that features 'Tiger's mom' and a whole range that feature the voicemail message that fuelled the scandal......
Interesting to see how this all turns out!
The mashups and spoofs have already started though - a number featuring alternative advice from beyond the grave, another version that features 'Tiger's mom' and a whole range that feature the voicemail message that fuelled the scandal......
Interesting to see how this all turns out!
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3 comments:
Whilst it's definitely something done in the light of recent events, the message and delivery are good enough to always be relevant.
Great post. I'm happy for Tiger.
Dennis Smith
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Hmmm.. I think it is kind of dull. Tiger just standing still. doing nothing.. isn't there anything else that can be interesting???
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