Tuesday, 22 June 2010

Gandalf goes to the World Cup!

Global event + professional content + subversive YouTube users = 'Gandalf Goes To The World Cup!'

This video is all over YouTube and has significantly higher views than much of the official FIFA and brand endorsed event activity. I don't know who created it originally, but 'Lord Of The Rings: The Fellowship of the Vuvuzela' is definitely spreading!

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