Saturday, 5 June 2010

The Sun 3D newspaper on sale today - with 3D page 3, 3D editorial, 3D wall chart and 3D ads!

Today the Sun newspaper is the first newspaper in the UK to publish with 3D editorial!

This morning's 3D Sun comes with 3D glasses that readers are advised to 'keep handy for amazing Sun 3D pictures throughout the World Cup' and today's Sun newspaper has a selection of 3D imagery and 3D ads.

The Sun newspaper 3D front pageFront page of today's 3D Sun newspaper (click for larger image)

The Sun 3D newspaper -glasses!

The 3D Sun features a 3D page 3 with Abbey Clancy and other 3D editorial including 'Rooney', 'Kylie', 'Crocs', an 'Ugly Dog' and a 3D World Cup wallchart. The 3D Sun also carries 3D ads from B&Q, Toshiba, StreetDance 3D and FlyBe.

The Sun newspaper 3D page 3 with Abbey ClancyAbbey Clancy 3D page 3 in today's 3D Sun newspaper (click for larger image)

The Sun newspaper 3D Kylie3D Bizarre with 3D Kylie image and StreetDance 3D ad in today's 3D Sun newspaper
(click for larger image)

The 3D Sun is something different and the Sun should be applauded for trying to innovate with their newspaper package. Before the last major football tournament the Sun published the 'Polish Sun', a full Polish edition after England didn't qualify for Euro 2008 and for World Cup 2010 harnessing 3D is very much 'on trend.'

There are limits to how much 3D printing can enhance a newspaper (bad printing or 3D?????), however the 3D Sun newspaper is fun and the 3D elements will undoubtedly be a circulation driver.

Related posts

The Polish Sun for Euro 2008

The Polish Sun second edition - Euro 2008

Grazia Augmented Reality / 3D magazine

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