Thursday, 29 July 2010

Nick Burcher Swedish Hero - part two

'Swedish Hero' was a viral campaign by Radiotjänst to encourage Swedish people to pay their TV licence fee. Latest statistics indicate that the Hero website has had close to 50 million visits, over 115 million page views and approximately 12 million films have been streamed.

The campaign was targeted to the 9.4 million people in Sweden, but the films have since been watched in every single country and region of the world except for West Sahara!

There is now a new 'tackfilm', click below to see Nick Burcher Swedish Hero part two:


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