Friday, 6 August 2010

FourSquare - 28% growth in the last month and now 6.5 times larger than GoWalla

The number of FourSquare users has increased significantly in the last month, showing an increase of 28.5% in the number of FourSquare users according to RJ Metrics.

Foursquare total number of usersRJ Metrics graph showing number of FourSquare users over the last month

- Total number of FourSquare users: 2,540,800

- Daily increase in number of FourSquare users in last month: 15,188 on 8th July (low), 29,189 on 13th July (high)

- Total number of FourSquare venues (estimated): 6,100,000

The same RJ Metrics data set also shows rival location based service GoWalla's total number of users increasing - but at a slower rate of 13.8% growth.

GoWalla total number of usersRJ Metrics graph showing number of GoWalla users over the last month

- Total number of GoWalla users: 390,800

- Daily increase in number of GoWalla users in last month: 1,244 on 21st July (low), 2,104 on 23rd July (high)

- Total number of GoWalla venues (estimated): 1,566,900

RJ Metrics data is produced using a large random sample drawn from the FourSquare and GoWalla APIs. They explain their full methodology in a post on TechCrunch last month here and give some other statistics too.

FourSquare is winning the battle against GoWalla, but, even with 28.5% growth, a user base of 2.5m is still small compared to Facebook's 500m! However, the combination of mobile+GPS+social networking is proving popular with users. A number of other players are also springing up in this space (we reviewed a range of them in our ZenithOptimedia Moxie trends video in May) and 'Location' is going to continue to be a key feature in the evolution of mobile.

Related posts

FourSquare and Harvard partnership
FourSquare partnership deals with Zagat, HBO and 'Valentine's Day the movie'

Like this post?
Then subscribe to regular updates from this blog -

click here to use a Reader or click here to get email updates


Unknown said...

Great data! Thanks. I'm a new subscriber. Please see my whitepaper on location-based marketing:

Nick Burcher said...

I'll have a look - nice to hear from you! Nick

Mark Fidelman said...

Good stuff. Do you have similar information for BrightKite, Loopt or Yelp?