Thursday, 16 September 2010

Augmented Reality stamps - Royal Mail launch intelligent editions

The Royal Mail's latest UK stamps, celebrating Great British Railways are the world's first interactive stamps. In another example of how Augmented Reality is fusing the real world with the digital world, pointing a phone at this stamp edition will then open supplementary video content.

royal mail interactive intelligent stamp Great British Railways Junaio Night MailViewing the Royal Mail interactive stamp through the Junaio viewer

Accessed through a viewer from Junaio, the Royal Mail interactive stamp triggers a video to play on the phone - in this case Bernhard Cribbins reading the famous WH Auden poem from 1936 'The Night Mail.'

More information can be seen in the video below:

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