Thursday, 2 September 2010

Bienvenue, au revoir - Paris Gare De L'Est impromptu performances

French train company voyages-sncf claim to go 'further than you imagined' and to bring this to life staged a variety of different performances at Paris Gare De L'Est. The theatre around 3 departures and 2 arrivals meant that 5 customers had an experience that they won't forget.......

Another example of a stunt providing 'Earned Media' viral content - and nice embedded signposts at the end of the video inviting viewers to click to discover other videos on their YouTube channel.

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1 comment:

Carol L. Weinfeld said...

I admire how the brand enters the consumer's space and personalizes his or her experience.