Tuesday, 14 September 2010

Halo: Reach - Trafalgar Square Jetpack flight!

Stunts create conversation, but with flashmobs and quirky gatherings seemingly everywhere, it's now got to be something special to really get people excited.

To build the hype and conversation around the XBox360 'Halo:Reach' game launch, an event in central London was created - with rocketman Dan Schlund, in character as a Spartan, taking a jetpack flight around Trafalgar Square! This brought a new feature of Halo:Reach into the real world and raised anticipation levels for the launch.

Result = lots of social conversation and people queuing for hours overnight to be the first to get their hands on the game.

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1 comment:

Dom said...

I really like this blog. Keep up the good work