Monday, 25 October 2010

Another flashmob - this time in Paris for La Mutuelle Générale

2009 may have been the year of the advertiser funded flashmob, but the concept is still going - most recently in Paris where La Mutuelle Générale created an event using 300 dancers in front of Notre Dame cathedral. (The theory still seeming to be 'event drives social conversation which drives awareness'?)

Using the music of Billy Idol, dancers were gathered for a choreographed routine, before dispersing back into the Paris streets. As an added extra Mia Frye was on hand to supervise and join in with the finale.

For details of other advertiser flashmob events see my big list here:

Related posts

Bienvenue, au revoir - Paris Gare De L'Est impromptu performances

IKEA Paris - furniture on the Metro

Paris Hilton's Big Pink London billboard

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2 comments: said...

Boooooooooooooooooooring and horribly ineffective

Pablo Edwards said...

I think that this is a pretty cool little trend that they have a knack for pulling off. The dancing here isn't out of this world, but it certainly grabs the attention of onlookers.