Thursday, 11 November 2010

Ralph Lauren 4D Projection London, New Bond Street

Last night in central London, Ralph Lauren staged a 4D projection on their flagship store in New Bond Street (a similar event was held yesterday evening at the Ralph Lauren store on Madison Avenue in New York City.)

Ralph Lauren 4D projection London New Bond StreetRalph Lauren 4D projection London

The Ralph Lauren projection was to celebrate 10 years in digital and architectural mapping enabled the giant projection to work across the Ralph Lauren flagship London store front. Witnesses were treated to spectacular effects with 50ft models, racing horses and the like and even scented mist to complete the experience!

The full length video for the Ralph Lauren New Bond Street (London) 4D projection is now on Vimeo in HD here:

There is also a Behind the Scenes video that shows how the London Ralph Lauren 4D projection was created:

Another great example of how architectural projection can be used!

Related posts
Toyota Auris 3D projection mapping event
BMW 3D building projections in Singapore
AC/DC projection mapping event at Rochester Castle

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