Tuesday, 7 June 2011

McDonald's Stockholm mobile game hosted on digital billboard - Pick 'n Play!

McDonald's have used interactive digital billboards in the past, such as the socialised Piccadilly Circus McDonald's display or the digital display that offered coupons to people who could 'catch' McDonald's products on their phone display:

In Stockholm, McDonald's have now taken things even further, using a digital billboard as a gaming venue, with passers-by using their mobile phones as game controllers. Winning results in the player receiving a McDonald's coupon which can be redeemed at the nearest restaurant:

Clever stuff and another example of gamification, with the mobile handset taking on the role of game controller.

Related posts

McDonald's socialise Piccadilly Circus display

McDonald's Augmented Reality Happy Meals

Mini Getaway - Stockholm Augmented Reality mobile game

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