Tuesday, 21 June 2011

MI5 use QR codes on print ads - even James Bond and the British Secret Service are linking print with mobile!

The British Secret Service, MI5, is recruiting.  Instead of just running print ads though, they are running print ads that feature a large QR code that drives to the mobile web:

MI5 QR code recruitment ad in the Sunday Times (19/06/11)

The James Bond / MI5 QR code press recruitment ad is another example of Paid Media being used as a content gateway - it's not just about delivering a message from the ad itself, it's about creating an entry point to further digital content.

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