Swedish home interiors store Lagerhaus has launched an e-commerce offering, but, in advance of the main launch, Lagerhaus launched their e-commerce offering through selected blogs and so called 'blog-up stores.'
The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs. This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the Lagerhaus Facebook Page and kickstarting the official Lagerhaus e-commerce store. Indeed, the blog-up stores have now become a permanent fixture of the Lagerhaus e-commerce offering:
Full details of the Lagerhaus blog-up store activity can be seen in the video below (though would be interesting to know what the sales return from this activity turned out to be):
Hat tip: Spinning Around / James Gordon-MacIntosh
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The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs. This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the Lagerhaus Facebook Page and kickstarting the official Lagerhaus e-commerce store. Indeed, the blog-up stores have now become a permanent fixture of the Lagerhaus e-commerce offering:
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| Lagerhaus sales ecosystem including real world stores, e-commerce and blog-up stores |
Full details of the Lagerhaus blog-up store activity can be seen in the video below (though would be interesting to know what the sales return from this activity turned out to be):
Hat tip: Spinning Around / James Gordon-MacIntosh
Related posts
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
1 comment:
Lagerhaus has launched its e-commerce store in sweden with a variety of features which helps the customers to purchase their products easily and more effectively.
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