I was recently asked to spend around 10 minutes giving my thoughts on content and Paid Owned Earned to the IAA Digital Download conference in central London.
These are the slides I presented:
These are very topline thoughts, my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' explores these themes more deeply (Chapter 3 is about Content Hubs and Community Management, Chapter 4 is about creating Content and so on.) Available from Amazon (try the links on the right of this page) and bookshops across the world now!
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These are the slides I presented:
These are very topline thoughts, my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' explores these themes more deeply (Chapter 3 is about Content Hubs and Community Management, Chapter 4 is about creating Content and so on.) Available from Amazon (try the links on the right of this page) and bookshops across the world now!
Related posts
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
2 comments:
Great presentation, Nick. I learned a lot from it. Thanks for the IAA Digital Download.
Very nice presentation! I liked it very much.
Geza from Hungary
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