Monday, 15 October 2012

Post Office new TV ad promotes Twitter customer service (and more)

The new TV advertising campaign for the Post Office debuted on UK TV last night.

The ad is part of an 'integrated campaign' that aims to showcase the breadth of services available through the Post Office.  The new Post Office TV ad is called 'Just Another Day' and is on YouTube here:

The Post Office TV ad tells a nice story, but the most interesting thing for me was the tag line at the end of the Post Office ad.

Under the headline 'Handled With Care' the ad states 'online - on twitter - in branch - by phone.'  Twitter is not an after-thought, it is central to the list and promoted on TV as a customer service channel.

"Post Office TV ad promotes Twitter customer service"
Post Office 'Just Another Day' TV ad - promotes Twitter customer service

Interesting times, who will be next...?

Related posts

Like this post?  
Then subscribe to regular updates from this blog - 
 click here to use a Reader or click here to get email updates


Vicki Tower said...

If you're a Voip provider, then you must admit how interactive voice response ivr system is such a huge help. Not only does it make your life more convenient, but it speeds up the process as well.

Luke Wayans said...

Well it's gonna be a lot better if it's implemented rather than just being an ad. Maybe they should also use NPS program to help drive business growth by improving customer loyalty.