Friday, 2 November 2012

Darth Vader in Disneyland promo video (#disneyland)

'Darth Vader: What Are You Going To Do Next?'  is the title of a newly published Disney Parks Disneyland film.

The video shows Darth Vader enjoying various rides at Disneyland and, after the Disney / Lucas announcement, the description simply states 'now that Darth Vader is part of the Disney Family, find out where he's going next.'

In itself the Darth Vader Disneyland film is a nice piece of brand content.  However, this is actually a re-edit of a video that was first published in June 2011, but topicality has made it stronger and enabled it to have a second wind - a great illustration of  how news events can be used to drive the content / Owned media agenda.

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1 comment:

Steve Fair said...

It's a scary thing for a 30-something Star Wars fan to see an asset like Darth Vader used like that. I guess the francise has been given to the kids now and we've got to let go. In any case, the timing is certainly spot on!