Friday, 8 February 2013

Harry's records - IKEA makes room for your life [video]

Emotional story that people (including me) can relate to centred around clear demonstration of product benefits - welcome to IKEA UK's new film, 'Harry's Records: make room for your life.'

I think this is a great example of how content marketing is different to TV advertising.  The story of Harry's Records doesn't pretend to be anything other than product based content created by IKEA, however the background story and subsequent transformation work well as a piece of YouTube video - nice work!

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