Monday, 1 April 2013

BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool

BMW's history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline 'Your P.R.A.M. Ma'am' [on page 3 of the Daily Telegraph today.]

BMW April Fools Day 2013 PRAM
BMW April Fools Day 2013 - BMW Pram
 The BMW April Fools Day 2013 ad for the Royal BMW Pram then states:

BMW April Fools Day 2013 Pram text
BMW April Fools Day 2013 - BMW Pram ad text
"With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile.)

Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our Efficient Dynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.

For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine). To find out more or book a test drive, contact our Head of Postnatal Innovation at or ring 0800 093 6161"


Related posts

BMW 2017 April Fools Day - dDrive dog basket

BMW April Fools Day 2012 - the Driverless Running Coach
BMW April Fools Day 2011 - the Royal Edition
BMW April Fools Day 2010 - Political Roundel
BMW April Fools Day 2009 - Magnetic Tow Technology
BMW April Fools Day 2008 - Canine Repellent Alloy Protection System

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hollyberry said...

Brilliant! Thank you for making me smile so broadly so early on the day!

Anonymous said...

jolly good show !

every nanny should have one.

carry on the good work,

lord trousers.

Anonymous said...

Very clever. Very Funny. Well done BMW

hd wallpapers said...

Nice little machine :0