The majority of the Black Friday marketing communication involved messages screaming 'special offer', 'big discount' or just 'BUY TODAY!!!!' However, some advertisers used Black Friday as a platform for branding - here are some examples of some of the Black Friday social content that was published on Twitter:
1) XBox
XBox tweeted about the new game Dead Rising 3 and suggested that surviving a Black Friday crowd would equip players to perform well in Dead Rising 3 (Twitter link: https://twitter.com/Xbox/status/406105253252042753/photo/1):
2) Diet Coke
A can of Diet Coke was suggested as the Black Friday 'secret weapon' by the Diet Coke Twitter account (Twitter link: https://twitter.com/DietCoke/status/406278879993552896/photo/1)
3) Victoria's Secret
Victoria's Secret simply noted 'We get it. The madness is not for everyone...' (Twitter link: https://twitter.com/VictoriasSecret/status/406437462030827522/photo/1)
4) Nissan USA
NissanUSA posted an image to Twitter with the simple caption of 'This is how we do it' (Twitter link: https://twitter.com/NissanUSA/status/406414748012781568/photo/1)
5) SF Giants
The San Francisco Giants used Twitter to wish people a 'Happy Orange & Black Friday!' (Twitter link: https://twitter.com/SFGiants/status/406437161932558336/photo/1)
and finally....
6) Guinness
Guinness GB perhaps tapped into Black Friday better than anyone - telling the world that 'Every Friday is Black Friday'... (Twitter link: https://twitter.com/GuinnessGB/status/406442572261769216/photo/1)
The above are an interesting collection of tweets that show that days like Black Friday needn't be purely about 'buy this now', days like Black Friday can be built into content calendars and used to further the brand story too.
Related posts
Elf Yourself 2013
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
1) XBox
XBox tweeted about the new game Dead Rising 3 and suggested that surviving a Black Friday crowd would equip players to perform well in Dead Rising 3 (Twitter link: https://twitter.com/Xbox/status/406105253252042753/photo/1):
 |
| XBox Dead Rising - Black Friday tweet |
2) Diet Coke
A can of Diet Coke was suggested as the Black Friday 'secret weapon' by the Diet Coke Twitter account (Twitter link: https://twitter.com/DietCoke/status/406278879993552896/photo/1)
 |
| Diet Coke - Black Friday Secret Weapon tweet |
3) Victoria's Secret
Victoria's Secret simply noted 'We get it. The madness is not for everyone...' (Twitter link: https://twitter.com/VictoriasSecret/status/406437462030827522/photo/1)
 |
| Victoria's Secret Black Friday tweet |
4) Nissan USA
NissanUSA posted an image to Twitter with the simple caption of 'This is how we do it' (Twitter link: https://twitter.com/NissanUSA/status/406414748012781568/photo/1)
 |
| NissanUSA Black Friday - "This Is How We Do It" tweet |
5) SF Giants
The San Francisco Giants used Twitter to wish people a 'Happy Orange & Black Friday!' (Twitter link: https://twitter.com/SFGiants/status/406437161932558336/photo/1)
 |
| San Francisco Giants - Happy Orange and Black Friday |
and finally....
6) Guinness
Guinness GB perhaps tapped into Black Friday better than anyone - telling the world that 'Every Friday is Black Friday'... (Twitter link: https://twitter.com/GuinnessGB/status/406442572261769216/photo/1)
 |
| Guinness GB - Every Day Is Black Friday |
The above are an interesting collection of tweets that show that days like Black Friday needn't be purely about 'buy this now', days like Black Friday can be built into content calendars and used to further the brand story too.
Related posts
Elf Yourself 2013
Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates
No comments:
Post a Comment