Thursday, 21 November 2013

British Airways #lookup live data billboard in Piccadilly Circus, London

British Airways have unveiled a new outdoor execution in Piccadilly Circus, London.  Called 'LookUp' (#lookup) the digital creative on the poster sees a child point to the sky and announce the flight number of the plane flying overhead!

British Airways LookUp poster
BA LookUp real time data poster
A clever fusion of data and creative, this British Airways #lookup poster shows how traditional formats can be turned into real-time displays once data and digital are added.

Watch the whole #lookup video demonstration below:

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1 comment:

Tania said...

It's interesting the way they created this ad. I wish all the ads were like this .)