Tuesday, 13 December 2016

Elton John - 'The Cut' YouTube video project launched to celebrate song writing 50th anniversary

Elton John and Bernie Taupin are celebrating 50 years of their song writing partnership, a combination that has produced a string of classic hits over the years. Many of these Elton John songs were created before the advent of music video and 'Elton John - The Cut' is a YouTube video project that aims to fix this!

'Elton John - The Cut' is all about giving YouTube creators the chance to create official music videos for these legendary Elton John hits - Rocket Man, Bennie & the Jets and Tiny Dancer.  Entries to 'The Cut' will be judged by professionals and the winners of The Cut project will also be awarded a prize of $10,000 to support future creations.

'Elton John - The Cut' is a big initiative and it is well supported by YouTube, being unveiled at the YouTube Brandcast event with everything hubbed at https://thecut.eltonjohn.com/.

Elton John The Cut YouTube website
Elton John The Cut website
There are also Inspiration videos where Elton John and Bernie Taupin talk about the thinking and inspiration behind the Elton John tracks that will be featured in The Cut project. Elton John and Bernie Taupin talk about the 'Inspiration for Tiny Dancer', revealing that it was 'Elton John's sun-soaked homage to LA':

Elton John and Bernie Taupin also talk about 'Rocket Man - the inspiration', revealing the science fiction book it was based on...

and finally there is an inspiration film for Bennie & The Jets with Elton John telling everyone that it's actually about a girl band:

...and if this isn't enough, there's also a YouTube film called 'How To Make A Video Treatment for Elton John The Cut' too!


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