Sunday, 25 December 2016

EON Sverige - Christmas lights solar energy battery campaign

EON have been running TV advertising in Sweden this Christmas to promote the idea of battery stored solar power - 'Turn on your Christmas lights with a good conscience, use solar energy all year round with our storage battery.'  The TV ad centres around a house with an amazing Christmas lights and laser display set to the DubVision Remix of Avicii - 'For A Better Day.'

There is some nice additional content for those willing to dig a bit further into the eon campaign too. The Swedish eon website highlights what solar battery storage is, talks about the virtues of being a solfarmare ('sun farmer') and promotes advocacy through featuring stories of people who have installed the solar battery technology.

eon website solar energy battery storage
The eon website features additional information about solar energy battery storage
The story behind the Christmas lights is brought to life with an additional YouTube video that features the Christmas lights enthusiasts who own the house in the ad:

A fun seasonal campaign that promotes the product benefits and nicely ties everything together in a connected system of paid ads and content!

(+ Happy Christmas / Seasons Greetings to you all!)

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