Tuesday, 5 May 2020

IKEA for Zoom / Teams video conferencing!

Backgrounds by IKEA is a new initiative launched by IKEA and I think it's great!  Designed to be used with Zoom or Microsoft Teams, the Backgrounds By IKEA project allows internet users to download IKEA specific backgrounds to use on their next Zoom or Microsoft video.  It's on trend, taps into current behaviours and the IKEA Backgrounds showcase IKEA products in perfect contexts.

IKEA Backgrounds for Zoom and Microsoft Teams
IKEA Backgrounds for Zoom and Microsoft Teams


IKEA Backgrounds How To
IKEA Backgrounds How To

The How To guide shows how easy it is to use Backgrounds By IKEA - just Download, Open Zoom "Settings", in Virtual Background select the background you want to use, now it's ready for your next call!  You can find out more at the https://backgroundsbyikea.com/ website...

The Backgrounds By IKEA video shows how this all works too:


Great work - good thinking, well executed and completely in line with the sort of marketing activity that IKEA is reknowned for!

[disclaimer - I work with IKEA but was not personally involved in this project]

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